Rolex is by far the best-known luxury watch brand in the world. Although you have never heard of Omega, Breitling, or even Patek Philippe, you have certainly heard of it. Basically, Rolex has two customer groups — those that know a lot and those that know little. Fans buy Rolex because of its high quality.
They may be less interested in extremely fine, complicated craftsmanship in favor of having the best all-around watch for daily wear. Other Rolex customers don’t know much about replica watches, only that Rolex is the best. For them, the primary motivator is this: if you’re going to wear a watch, it’s got to be a fake Rolex. This is a great compliment to watchmakers – because if even a person who knows nothing about watches thinks a particular brand is “number one”, the company is doing the right thing.
The basis for Rolex’s success is its extremely high product quality extending over the many years of its existence. Rolex watches show time accurately and are robust, sturdy, and reliable. Maintaining consistently high quality with estimated annual production numbers of about three-quarters of a million pieces is an art unto itself.
And it’s to Rolex’s advantage to omit unusual complications. It has no tourbillons, perpetual calendars, or minute repeaters – not even movements with a large date display, power reserve indicator, or alarm function. The company concentrates on what it does best and improves the detail ongoing.
The significance of the Rolex name is linked to the fact that the brand introduced innovative features quite early on which have made the watch well-suited for everyday wear. In 1914 Rolex founder Hans Wilsdorf submitted a wristwatch movement to the renowned Kew-Teddingtonobservatory for chronometer certification.
Today the chronometer test has become a standard for in-house mechanical replica Rolex calibers. In 1927 the first water-resistant wristwatch was introduced and the automatic winding mechanism followed a couple of years later – because to ensure the water-resistance of a watch, it shouldn’t be necessary to pull the crown every day. These two features are reflected in the product name “Oyster Perpetual”, which decorates almost every Rolex. Released in 1945, the Datejust was the first watch to have an automatic winding, a waterproof case, and a precision chronograph certificate. Along with its namesake date window, it has all the essentials.
What Makes Rolex so Successful?
